Thanks to fame-whoring, bling-loving, entrepreneurial British reality stars, we are seeing another resurgence of the sparkly private parts obsession born as Vajazzling, and this time it’s your turn, boys.

Almost instantly after our vajazzling video at completely bare dropped in February 2010, men became wildly jealous (unless maybe they were having sex with someone who’s vajazzled) and words like anazzling and balljazzling and penazzling were said and done in earnest.

And so the story goes…  this week, British reality show The Only Way Is Essex star Mark Wright has reached the pinnacle of fame with the launch of Pejazzles: a range of Swarovski crystal tattoos designed to be worn specifically by men. Just like Vajazzles, they are stick on and can be applied anywhere, but are suggested for just above the crotch on a waxed or shaved surface. “According to salon owners, 40% of customers requesting body bling are men,” reports the Daily Mail. These lips are one of the top sellers (I’ve personally had it – at least Pejazzlers have good taste).

We asked our Resident Straight Man (who chooses to remain anonymous) what he thinks about the trend: “No Way. Call your Congressman and get them to sign the nation’s first Penile Protection Amendment. Just say No to Pejazzling. It’s that important.”

Images courtesy of Daily Mail UK – hop on over there to read more.

I wasn’t kidding when I said in the Spa Crawl Video to take advantage and TRY AS MANY $50 SPA TREATMENTS AS POSSIBLE DURING SPA WEEK®. Well, how hypocritical I would be if I didn’t go through with it myself? In the spirit of wellness, relaxation, overindulgence and experimentation, for each of the 7 days of Spa Week, Monday April 12th through Sunday April 18th, I tried out and live-broadcasted an unusual spa treatment from one of our nearly 800 spas.

From a Caviar Facial to Colon Hydrotherapy to Botox to Vajazzling… my Spa Week got a little crazy.

Why? It’s all in the name of bringing the spa lifestyle to real life, answering your questions, and making you fully aware of what to expect inside any treatment. Banish the fear of awkward or intimidating situations at the spa by getting acquainted with the process beforehand.

Click the links below each treatment; there’s been absolutely NO EDITING. Learn, live vicariously, and then go experience it for yourself!

SPA WEEK SPRING 2010 SCHEDULE:

MONDAY, 10:00 AM: 60 Minute Caviar Facial
Dyanna Body Nail Salon & Spa, 40 East 21st Street, 212.995.2355‎
See it here: Caviar Facial – The Royal Treatment

TUESDAY, 12:00 Noon: Full Session Cellulite Reduction with Endermologie
American Cellulite Reduction Center, 611 Broadway, Suite 907 K, 212.982.8779
See it here: Beating Cellulite with Edermologie

WEDNESDAY, 9:00 AM: 45 Minute Fusion Massage
Spa Merge, 102-108 West 57th Street, 646.484.4104
See it here: Spa Merge, the Midtown Gates of Heaven

THURSDAY, 10:30 AM: 60 Minute Colon Hydrotherapy (postponed until Friday)
Beljanski Wellness Center, 150 East 55th Street, Sixth Floor, 212.832.6800
See it here: The Sh*tshow.

FRIDAY, 4:00 PM: Prevelle Lip Lumping and a Botox Brow Lift (Double Whammy!)
SmoothMED, 111 East 59th Street, 212.371.7666
See it here: Botox On The Go – Is This The Future?

SATURDAY, 1:00 PM: 50 Minute March Forward Pedicure
Deva Spa, 425 Broome Street, 646.454.4300
See it here: A Pedi To Remember

SUNDAY, 11:00 AM: 60 Minute Slimming Sampler
Studio 57 Skin & Body Care Spa, 57 West 57th Street, Suite 710, 212.758.6383
See it here: The Live Slimming Tweetment

Bonus:

SUNDAY AFTERNOON DELIGHT, 5:00 PM: Vajazzling
Completely Bare – Bond, 25 Bond Street, 212.366.6060
See it here: Vajazzling Live Broadcast

Free live streaming by Ustream If you’re feeling inspired and want to live-stream or tweet your own spa treatments to share with others, we fully support it! Let us know by tweeting @SPAWEEK and we’ll help you get the word out.

Spa treatments above were provided complimentary by each of the spas.

You’ve seen the Vajazzle photos everywhere… you’ve seen the Vajazzle video… you’ve read the Man’s take on Vajazzling in the bedroom… and maybe you’ve even been privy to hearing about Penazzling, now offered for men who felt left out of the whole craze. But last night we took Vajazzling to a whole new level: The Live Vajazzle Broadcast.

For the newbies: What in the world IS Vajazzling? Vajazzling is a 2 part process. First comes the Brazilian wax – removal of your hair down there. Or if you get lasered and are already bare, you can skip the wax and move right to part 2:  The application of an adhesive Swarovski crystal design to the forward-facing part of the vagina. Jennifer Love Hewitt started the Vajazzling trend back in January, although Completely Bare Spa has been offering this treatment under the radar for 12 years now under the name “Completely Bare With A Flare.” And then in February, we were thrilled to help bring the trend mainstream by sending Bryce Gruber to make the first-ever Vajazzling video, and then offering it during Spa Week for just $50. If you missed it during Spa Week, lucky for you they’re extending their $50 offers an extra week. Call up and try Vajazzling for less than half the usual price! But wait… not so sure you’re the “Vajazzling type”? Now you can make a more educated decision.

Just like all the treatments we live-streamed during Spa Week, our goal is to show you the real-deal insider peek at every spa treatment in the world. How much does it hurt? How long does it take? Are there SPAwkward moments? No editing here… it’s exactly what you want to know if you REALLY want to know. Although there are no graphic shots of my private parts, this will give you a new look into what you can expect at a Vajazzling appointment at Completely Bare Spa.

The intro (sequined “Vajazzle outfit” optional), the choosing of the crystals, and the Brazilian wax:

Brazilian Wax Part 2, and then getting sparkly:

EXIT POLL: Interview with 2 first-time Vajazzlers AND Brazilian Waxers. How much did it hurt? Would you recommend it to others?

Good to know: Completely Bare guarantees their Vajazzles for 5 days, or they’ll replace your crystals for free.

Completely Bare – Bond
25 Bond Street
New York, NY 10014
212.366.6060

Completely Bare – Scarsdale
12 Chase Road
Scarsdale, NY 10583
212.366.6060

There’s va-va-voom in the air like never before this Spa Week® season! As if $50 spa treatments for a week isn’t enough to celebrate, we’ve got 2 big flashy firsts, and we’re celebrating them both right here, right now, with 2 flashy sweepstakes.

Contest 2. WIN VAJAZZLING

Garnering almost a million hits on our Vajazzling YouTube video, Spa Week® officially helped start the Vajazzle fire by sending Bryce Gruber of TheLuxurySpot.com to check out the sparkliest waxing treatment of them all… with a camera crew.

We’ve got 4 ahead-of-the-curve spas on board offering the Vajazzling treatment this season— in NYC, Westchester, just north of Boston, and in Maryland. While you can try it out for just $50 during Spa Week, each of them is giving one lucky lady the chance to experience it for free!

Completely Bare – Bond | New York, NY | 212.366.6060

Completely Bare – Scarsdale | Scarsdale, NY | 212.366.6060

Sweet Escape Spa and Skin Care Boutique | Winchester, MA | 781.368.9338

Strippers Waxing Salon & Boutique | Waldorf, MD | 301.885.1929

TO ENTER

1. Comment below and say which city you’d want to be Vajazzled in, and why. Only enter if you are in proximity to one of the Vajazzling spas. Include your Twitter name and link your email address in your comment.

2. Follow @SPAWEEK and tweet this: Enter to win Vajazzling from @SPAWEEK in their Flashiest Sweepstakes Yet! http://ow.ly/1sE88

Contest Details

Contest will end 11:59 pm EST on April 18th, the day Spa Week® ends. All treatments won will be redeemable after Spa Week® is over.

One winner will be chosen at random for each of the 4 Vajazzling treatments. Winners will be notified via email. Please link your name with a valid email address.

Click here for the Vegas Vacation Giveaway

UPDATE: The lucky winners of our flashiest sweepstakes taking home vajazzling are…

1. Tami Flood (@sweetnsourlady)  in New York (Bond St. or Westchester)
2. Nanzniche (@nantaztic ) in New York (Bond St. or Westchester)
3. Karla Dillon (@kdillon) in Massachusetts
4. Jess (@Jesserker ) in DC

Please email Michelle [at] spaweekmedia [dot] com to redeem your prize!

Last week when chatting on a BlogTalk radio show, the topic of Vajazzling—the most buzzed about $50 treatment of Spa Week this season—obviously came up in conversation. The #1 question of the segment our listeners wanted answered was right to the point: What do men think of the bedazzling phenomenon? And not just after seeing the Vajazzling video… after experiencing it. In the bedroom.

Well, ask and you shall receive… yesterday we posed this question on Spa Week Daily, and last night received a very detailed first-hand account via email (poster child included). Thank you to the sender, who shall remain anonymous.

I think the key to a good vajazzle is the element of surprise.

I’d heard about vajazzling before and the girl I’m seeing told me she was excited to get the treatment. When she said that she wanted a disco ball down there, I imagined Michael Jackson’s diamond-studded white glove peeking out from behind the panties. I have to say I was kind of disappointed when she came back with a little pink heart. It was cool, but I expected something different, without thinking of the ramifications of the crystals (yeah, they’re actual crystals).

Now what’s the first thing you do if your woman gets vajazzled? If I have to tell you the answer to this riddle… hold on… I think that was your girlfriend calling. So this part, nothing really changes if you’re used to her being waxed. If you aren’t, that’s something that goes hand-in-hand with the whole vajazzling experience, so enjoy it.

She said the woman who vajazzled her indicated you’re not supposed to have sex right after you’re vajazzled. I’d thought there may be laceration involved (did I mention the crystals?), but there was no problem with it for us; unless you count vajazzles everywhere as a problem.

They were on the sheets, the heart was no longer in tact, they were in different places on her body and other places in the bed, on clothes… I had vajazzles stuck to my shoulder the next day… we even found one on a dish that had gone through the dishwasher. They get all over. I wanted her to remove them earlier in the week, but she insisted they stay on ’til they fell off. The novelty had run out far before the heart was indiscernible.

Obviously, if you’re a stripper, you need to get these. Every girl doesn’t have them, and if you’re the one who is done up, you think that won’t make you an extra $50 a week? I guarantee you it would. It’s like Lady Gaga – she’s never wearing the same thing so she’s always interesting to look at. Get a different design each week and your customers will come in just to see that. If you’re a serious entertainer, I feel this is a must. Clear heels are so passé anyway.

But I have to tell you, overall, I wasn’t off-the-wall thrilled with the vajazzles. If I didn’t know that it was coming, I would have been completely amazed and in awe. I think you could probably use this to spice it up in the bedroom a bit, but don’t tell him you’re going to do it, just do it. The element of surprise is essential.