Massage, facial, manicure, pedicure… there are endless spa treatments to indulge in during Spa Week. What is a girl to do? For starters, do not neglect your underarms! Spa Week’s new title sponsor, Dove Deodorant helps your underarms receive the same care and attention usually reserved for the rest of your body. That is why Dove Deodorant partnered with spokesperson and renowned dermatologist, Dr. Debra Luftman, to create the Official Spa Treatment of Spa Week 2010 – The PitiCure™.

A Piti-what you ask? Simply said, a PitiCure is to your underarms as a pedicure is to your feet. Often forgotten during pampering, the PitiCure was designed to cleanse and care for delicate underarm skin through a simple, three-step process that you can do at home.

1. Use a gentle exfoliating body wash or towelette to remove impurities that cause irritiation, ingrown hairs and red bumps.

2. Rinse thoroughly, shave normally and pat underarms dry with a towel.

3. Apply Dove Ultimate Beauty Care anti-perspirant/deodorant, which not only contains a tri-moisturizing system that soothes shaving irritation and helps replenish underarm skin, but also provides 24-hour odor and wetness protection.

Try this new at-home spa treatment before you head to Spa Week this year… and leave a comment below on your experience!

Dove Deodorant is the title sponsor of Spa Week. Spa week runs September 13-19 on the West Coast and Chicago, and October 11-17 on the East Coast and Midwest and offers spa-goers the chance to experience full service treatments at the discounted price of $50. Participating cities/states include: New York City, Las Vegas, Arizona, New Jersey, Los Angeles, Orange County, San Diego, San Francisco, Denver, Washington D.C., Florida, Atlanta, Chicago, Baltimore, Boston, Detroit, Minneapolis/St. Paul, North Carolina, Philadelphia, Pittsburgh, Nashville, Austin, Dallas, San Antonio, Houston, Virginia Beach, Seattle and Toronto. (For more, click HERE)

Summer is in full swing and the heat is on! Now that you have been beachcombing, barbequing and baring your skin, Beauty & Style expert and Dove® spokesperson Polly Blitzer is back to share some mid-season tips for looking hot while staying cool.

Question: As a beauty expert, what do you recommend that women should be wearing this summer to look and feel their best in the hot temperatures?
Answer: During the summer months, sleeveless tops and dresses are a girl’s best friend. Opt for one-shouldered tops with draping and ruching, flowing Grecian gowns or shoulder-baring cocktail frocks. My favorite thing about this trend is that you can show a little bit of skin without a plunging neckline.

Question: Sweating and skin irritation are inevitable in the hot summer months. What is your recommendation to keep women feeling dry and confident when wearing summer styles like sleeveless tops and dresses?
Answer: Look for an anti-perspirant/deodorant that delivers outstanding skincare benefits while providing 24-hour odor and wetness protection, like Dove Ultimate Beauty Care Deodorant in Light Radiance. It not only keeps you comfortable, but its tri-moisturizing system also soothes shaving irritation and helps replenish delicate underarm skin. Shaving reduces the top layer of underarm skin by 20% and can result in irritation and skin dryness, but Dove Ultimate provides the moisturization that is essential for healthy underarm skin. You will feel and look fabulously fresh while sporting your sleeveless frocks!

Question: What are some other hot style trends for the summer?
Answer: This season, accessories are sizzling! For example, mega necklaces have been a huge hit on runways everywhere. Try dressing up a basic scoop neck tee with a statement necklace. They completely revamp an otherwise simple wardrobe and add a burst of color to any ensemble.

For more information on Dove Ultimate Beauty Care Deodorant, visit www.dove.com/deodorant.