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Photo courtesy of Jane Iredale
If, like me, you lack the brain cells that allow you to transform written instructions about a new makeup look into said look on your own face, there’s hope. Imagine a friendly, knowledgeable makeup artist coming to your house and showing you how the right way to get that smoky eye or perfectly matte lip. Now, imagine that it’s free.
Check out Jane Iredale’s YouTube channel for a series of clear videos showing viewers the step-by-step process to create subtle, trendy, and dramatic makeup looks. The well-shot, well-lit videos make it easy to recreate the look in your home bathroom. And you can’t beat the convenience of the YouTube format, which lets you watch the whole video before applying your own makeup or pause to apply after watching each step for maximum precision.
I love the wide variety of women chosen to model the application process. The “Timeless Beauty” video even provides step-by-step makeup application instructions to help older women accentuate—not slather over—their features. And it can be hard to apply makeup over makeup without looking like the Cryptkeeper at the end, so the “Day to Night” video is a personal favorite.
I hope Jane Iredale keeps adding to this great resource! If you’re inspired by the lovely shades featured in these videos, enter our Jane Iredale giveaway contest here. One winner will take home $500 of Jane Iredale goodies (including the Silver Lining collection featured in the “Day to Night” video!)






























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