Popping up in our latest entry of cute viral obsessions is a video credited for pulling at the heart strings of makeup lovers and proud tech geeks everywhere. In this compilation brought to you by the Nowness Animating Channel, Chanel’s Global Creative Director Peter Phillips uses an innovative robotic idea to bring our favorite rouge lipsticks to life. “A few years ago I made these little robots, that were part of a headpiece I created for a tribal makeup shooting… that’s where the idea first came from,” says Peter Philips, creative director of Chanel Makeup. “I then had the chance to play with these characters and do an animation, that’s how my little robots came to life.”
How cool would it be if after an intense makeup session that our shadows, brushes and blushes could neatly assemble their way back inside the makeup bag? Would definitely make life much easier. You’re on to something Chanel.