Spa Week is officially underway! Every season we salute the week of ultimate spa indulgences with a big shebang to highlight select $50 treatments, as well as our fantastic sponsors. This year we topped the charts with our best media celebration yet—or so we hear.
On April 6th, over 400 editors, TV personalities, bloggers and special guests swarmed the Prince George Ballroom in NYC for an evening of shmoozing and pampering. What went on inside the gold-trimmed Victorian walls? Let’s take the tour:
The CAREFREE Refresh Lounge
The CAREFREE Brand holds Title Sponsorship of Spa Week this year, and to celebrate their newest product, their highly absorbent Acti-Fresh liners, they created and presented a signature spa treatment that had every single guest feeling calm, breezy and supremely refreshed. The CAREFREE Misting Massage had guests reclining in lounge chairs while getting their head and hands massaged.
Matchmaking with YOUNGBLOOD Mineral Cosmetics
The hot eco-friendly makeup brand Youngblood Mineral Cosmetics brought all the glitz, glamour and allure of backstage at a fashion show right to the Spa Week Media Party. With their founder Pauline Youngblood at the helm, the team of makeup artists behind our Exclusive Cosmetics Sponsor did “matchmaking,” pairing each guest with their skincare soulmate makeup colors, such as honey, coffee and toffee.
DOLE Real Fruit Bites Flavored Oxygen Bar and Photo Booth
DOLE knows how to keep a party happening! Our Exclusive Food Sponsor took a unique approach to presenting the flavors of their mighty delicious and nutritious little snack with an Oxygen Bar. Choose Pineapple, Mango or Apple, then float downstream while finding a wave of newfound energy. Then stop in the the DOLE photo booth, put on some big funny glasses, and strike a pose 4 times with your friends.
clariSEA Make-Your-Own Salt Scrub Bar
The clariSEA booth was like being a kid in a sandbox all over again… a kid who has a mature interest silky smooth, blemish-free skin. And hand massages. Guests had the chance to interact with our Exclusive Skin Care Sponsor to create their own custom salt scrubs—they mixed some clarifying salt with straight up Dead Sea salt with pomegranate flavor in take-home tubs. The salts do wonders for you knees, elbows and body as a whole.
Vdara Hotel & Spa, Citycenter Las Vegas Lounge
Guests had the chance to relax in the Vdara lounge while learning about this unique Las Vegas destination—a non-smoking, non-gaming hotel and spa. As our Exclusive Destination Sponsor for 2011, Vdara knows a thing or two about pampering—they were giving all guests the chance to win a ridiculous penthouse getaway! (You can win it too.)
The Bar: GIVEN Liquor
Delicious cocktails by GIVEN Liqueur (pronounced Jee-Vahn) kept spirits high all night long, literally. If you have not yet tasted, you simply must! It is a unique blend of premium agave tequila and natural lime juice handcrafted in France—the ideal balance between a spirit and a liqueur, and goes down almost too easily. They served up four signature cocktails: The Cure (Chilled GIVEN on ice) The Freshening (with muddled cucumber and mint) The Immunity Booster (splash of cran) and The Stress Buster (fresh muddled berries).
Spa Chicks On The Go
Throwing a spa party in your office? Need a few masseuses for a runway show or your brand’s media event? Spa Chicks is a company that delivers customized spa and beauty experiences for private, corporate and media clients, and at our party they were shaping up eyebrows by threading.
Euphoria Spa relieved all the neck and back tension with chair massages.
Carol’s Daughter – The Back Room Hand & Foot Spa did hand exfoliation treatments.
Supple Spa had guests lay down on a bed for reflexology and massage.
The Goody Bags
We like to go all out each season by creating the goody bags of a lifetime to make sure each guests leaves with a pampering experience to take home with them. Each bag included gifts from each of the exclusive sponsors, as well as items ranging from slippers to nail polishes to teeth whitening kits to bikini adornment. Rather than listing everything here, stay tuned to the blog as we review each of the items in Little Luxury Reports. It’ll take a while, but we’ll get there!
Check out some more snaps from the party, here and on our Facebook page!