A Link to a Better Future

Guest contributor: Shelby Jones, ISPA Public Relations Manager

If getting a friend request from the girl who used to torment you in high school or an update every time some goes to the grocery store isn’t your style, it doesn’t mean you still can’t take advantage of social media. While Facebook and Twitter all have their merits, they aren’t for everyone.  The strictly business social networking site LinkedIn can connect you with colleagues, businesses and even land you a job.

For spas and other businesses LinkedIn can be a very valuable tool for networking and keeping up with your current and prospective customers. Below you’ll find dos and don’ts for using this social media tool.

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA, the International Spa Association; weekly e-mails with pointers like these are just one small part of the package to help you succeed!

Image via socialmedia.biz

Say It Like You Mean It

Guest contributor: Shelby Jones, ISPA Public Relations Manager

In today’s crazy world, there are more audiences to communicate with through ever-increasing channels like Facebook, Twitter, LinkedIn and email. Sometimes, it makes us long for the good ol’ days of snail mail. However today, good communication often means fast, up-to-the-minute communication. It’s critical in reaching your business and personal goals. Here are tips on taking steps toward better communication.

  • People DO want to get random text messages with deals and discounts, who knew?
  • Opposites might not attract when it comes to building rapport. In order to build relationships, mime the actions of the person you’re trying to get to know.
  • You never get a second chance to make a first impression, so make sure it’s a good one.
  • Relevant emails are read emails.

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA; weekly emails with pointers like these are just one small part of the package to help you succeed!