The Game Plan

November 2, 2010 | By

Guest contributor: Shelby Jones, ISPA Public Relations Manager

Any good sports coach will tell you that you need a game plan, a strategy, a mode of attack, a playbook (we could go on…). The same is true in the world of social media. What, you thought all those brilliant Twitter messages on 9-02-10 were just random? They were as well thought out as Kelly Taylor, Brenda Walsh and Donna Martin’s first day of school wardrobes. Don’t get lost in the mix; get in the game by thinking through your social media initiatives. Here are some tips you can start using today:

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA, International Spa Association; weekly emails with pointers like these are just one small part of the package to help you succeed!

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Say It Like You Mean It

October 26, 2010 | By

Guest contributor: Shelby Jones, ISPA Public Relations Manager

In today’s crazy world, there are more audiences to communicate with through ever-increasing channels like Facebook, Twitter, LinkedIn and email. Sometimes, it makes us long for the good ol’ days of snail mail. However today, good communication often means fast, up-to-the-minute communication. It’s critical in reaching your business and personal goals. Here are tips on taking steps toward better communication.

  • People DO want to get random text messages with deals and discounts, who knew?
  • Opposites might not attract when it comes to building rapport. In order to build relationships, mime the actions of the person you’re trying to get to know.
  • You never get a second chance to make a first impression, so make sure it’s a good one.
  • Relevant emails are read emails.

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA; weekly emails with pointers like these are just one small part of the package to help you succeed!

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Are You being Searched?

October 19, 2010 | By

Guest contributor: Shelby Jones, ISPA Public Relations Manager

Do you always feel like somebody’s watching you? Well, in the case of Web sites and e-mails that’s actually a good thing. If no one is stalking your site, clicking through on your e-mails or calling you up then you should probably keep reading. From e-mails to Web sites, having a strong Web presence is critical. Here are some ways to make sure your business is measuring up to the competition.

  • The how-tos of click-throughs.
  • Nobody wants a bad reputation.  Improve your online cred. in four easy steps.
  • Have you ever tried to reach someone only to discover that their e-mail signature has no contact information (so frustrating). Don’t forget about this small detail, because e-mail signatures DO matter.
  • 60 seconds with 60 of the web’s biggest influencers.

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA; weekly e-mails with pointers like these are just one small part of the package to help you succeed!

Image Courtesy of medicruit.info

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