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Massage, facial, manicure, pedicure… there are endless spa treatments to indulge in during Spa Week. What is a girl to do? For starters, do not neglect your underarms! Spa Week’s new title sponsor, Dove Deodorant helps your underarms receive the same care and attention usually reserved for the rest of your body. That is why Dove Deodorant partnered with spokesperson and renowned dermatologist, Dr. Debra Luftman, to create the Official Spa Treatment of Spa Week 2010 – The PitiCure™.
A Piti-what you ask? Simply said, a PitiCure is to your underarms as a pedicure is to your feet. Often forgotten during pampering, the PitiCure was designed to cleanse and care for delicate underarm skin through a simple, three-step process that you can do at home.
1. Use a gentle exfoliating body wash or towelette to remove impurities that cause irritiation, ingrown hairs and red bumps.
2. Rinse thoroughly, shave normally and pat underarms dry with a towel.
3. Apply Dove Ultimate Beauty Care anti-perspirant/deodorant, which not only contains a tri-moisturizing system that soothes shaving irritation and helps replenish underarm skin, but also provides 24-hour odor and wetness protection.
Try this new at-home spa treatment before you head to Spa Week this year… and leave a comment below on your experience!
Dove Deodorant is the title sponsor of Spa Week. Spa week runs September 13-19 on the West Coast and Chicago, and October 11-17 on the East Coast and Midwest and offers spa-goers the chance to experience full service treatments at the discounted price of $50. Participating cities/states include: New York City, Las Vegas, Arizona, New Jersey, Los Angeles, Orange County, San Diego, San Francisco, Denver, Washington D.C., Florida, Atlanta, Chicago, Baltimore, Boston, Detroit, Minneapolis/St. Paul, North Carolina, Philadelphia, Pittsburgh, Nashville, Austin, Dallas, San Antonio, Houston, Virginia Beach, Seattle and Toronto. (For more, click HERE)
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