Please give a warm Spa Week welcome to the newest member of our team: Heather Abbott! Heather will serve as our Vice President Gift Card Marketing. So what does the VP of Gift Card Marketing do? She oversees all the sales channels of Spa Week’s National Gift Card Program as well as our Affiliate program for bloggers. (Join us if you haven’t yet, bloggererati!)

Let’s get to know Heather, shall we? She brings almost six years of gift card industry experience both on the retail side and through various consulting projects. Heather just completed a 2-year term as a Board Member of the Incentive Gift Card Council (IGCC) and is currently serving on the 2012 Incentive Marketing Association (IMA) Summit planning committee.

Prior to entering the gift card industry, she spent five years in marketing and sales for Coca-Cola and J.P. Morgan Chase & Co. She received both her BS and MBA from Cornell University where she currently serves as a regional District Director for the CALS Alumni Association. (Let’s Go Red!)

Cheryl Reid, Spa Week’s CEO and Founder says: “We are proud and excited to have Heather join the Spa Week family. She is highly respected throughout the industry and brings with her an extensive portfolio of relationships. Heather’s background as a Marketer and Business Developer makes her a natural fit to take the Spa Week gift card program to the next level. Her passion is evident to all who meet her and we look forward to working with her as we lead the spa industry down new and exciting paths.”

The Spa & Wellness Gift Card by Spa Week is valid year-round at over 4,500 spas across North America and is available online in either plastic or digital form. Gift cards are also on sale through the end of the year in case you haven’t heard: $89.99 for a $100 card + FREE gift box, or 10% off any other denomination.

In addition, the Spa & Wellness Gift Card is now available at over 17,000 retail locations across the United States and may also be purchased in bulk at a discount as part of Spa Week’s Corporate Gift Card Sales program. Also run by, you guessed it, Heather Abbott.

National @SPAWEEK is well underway, and the Twitterverse is on fire with #50dollartreatments! It is definitely cause to celebrate. Spa Week is a time for hard working folks to relax and treat themselves to some well deserved R&R. We’ve been strapped down in the Spa Week headquarters diligently reading all the tweets that come in. Thanks for making us feel the love! Nothing better than a happy spa customer, especially when they were able to take advantage of #50dollartreatments. We rounded up some tweets celebrating this joyous occasion:
That would be the genius, Cheryl Reid.


The worst part!

Step Up Women’s Network is a national, non profit organization dedicated to connecting and advancing women and girls. Spa Week’s Founder and CEO, Cheryl Reid is a mentor in this program and has been invited to dispense her pearls of wisdom to the ambitious women’s organization in aim to inspire and encourage. On November 9, 2010, the Step Up Women’s Network will be hosting the official Step Up Soiree: An Evening of Pampering & Philanthrophy hosted by Junior Board Members Danielle Abraham & Ritu Khanna in conjunction with Manhattan Magazine and Deva Spa.

Giving back has always been a big thing for Cheryl, who launched Spa Week in New York City in 2004. (Read more: Cheryl and her Spa Week story) so she is thrilled to help a community of women attain their goals. “If I can lend my expertise to young aspiring entrepreneurs to help them succeed, it is my absolute my honor,” Cheryl says.  The night will feature complimentary mini spa services, cocktails with hors d’oeuvres generously donated by Edible Arrangements, prizes and lots of networking and advancement opportunities.

To register for this event click here.

Last night Fox 5 had Spa Week Founder and CEO Cheryl Reid on to talk about this wonderful week of everything SPA! Step inside an edible raspberry facial at Sothy’s, Vinotherapie at Caudalie, Vajazzling at Completely Bare… and learn what Cheryl’s all-time favorite spa treatment is. See the full story HERE.

We are thrilled to announce our brand new partnership with the International SPA Association!

Since 1991, the International SPA Association has been recognized worldwide as the professional organization and voice of the spa industry, representing more than 3,200 health and wellness facilities and providers in 83 countries.

Spa Week Media Group and ISPA share the vision of bringing the health and wellness benefits of the spa lifestyle to the world at large, and together we look forward to making this a reality more than ever before.

A word from ISPA President Lynne McNees: “The spa lifestyle is accessible to everyone. Through our partnership with Spa Week Media Group we’ll be able to reach many potential spa-goers and inform them that the spa is the place to go to educate yourself on how to lead a more healthful and balanced life.”

A word from our Spa Week Media Group CEO and President Cheryl Reid: “The joining together of Spa Week Media Group and ISPA brings together for the first time the two most significant players in the spa industry. This historic alliance between our companies will further our mutual goal to spread the wellness lifestyle to the masses.”

Read more at www.experienceispa.com, and browse their site to learn about ISPA and the wealth of resources and information they bring to the spa industry.