Blog It Out

Guest contributor: Shelby Jones, Public Relations Manager, ISPA

You probably have an array of blogs you read every day (like Spa Week Daily!), but have you considered writing one for your business? Blogs have evolved into powerful marketing and public relations tools. Spas can keep their clients and potential clients informed of their new programs, the latest trends and special offerings.

Keep in mind that blogs take time and you want to ensure your hard work doesn’t go unnoticed. These tips can ensure you don’t disappear in the blogosphere.

 

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA, the International Spa Association; weekly e-mails with pointers like these are just one small part of the package to help you succeed!

Make It Rain

Guest contributor: Shelby Jones, ISPA Public Relations Manager

Any good business owner or rapper knows that if you want to “make it rain” then you’ve got to develop unique ways to increase your profit. Whether that’s coming up with new slang, sporting a grill or tying in promotions related to holidays is up to you. In honor of St. Patrick’s Day, here are tips to help you boost your profits and make your business a pot of gold.

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA the International Spa Association; weekly e-mails with pointers like these are just one small part of the package to help you succeed!

Image via miaminewtimes.com