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Welcome to our first ever Hot Mom Monday! Here’s where you’ll be meeting the fabulous, multi-faceted women of our Hot Mom Spa Squad for insight into their juggling-act lives, business successes, family tips, and niche expertise. If you’re not yet acquainted with The Squad, it’s a growing group of online influencers who happen to be moms; spa and wellness enthusiasts who believe in frequent momME time to stay healthy, balanced, and most of all HOT!
First up, I’d like you to meet fashion industry guru Ruth Staiman, the brains behind that famous chartreuse chair known on Twitter as @FashionOffice and her successful company, The Fashion Office. Ruth and her team bring over 25 years of retail, product development, publishing, marketing, PR and editorial expertise to a wide range of Fashion Office clients from Target to Saks Fifth Avenue.
“We really have that crystal ball!” is one of Ruth’s tag lines – it’s her company’s job to distill what’s next in art, beauty, fashion, travel, tech and beyond. So, Spa Week Daily asked Ruth to look into this all-powerful crystal ball and give our readers a rundown on hot and coming up for Spring 2012. Take it away, Ruthie! (PS, we found those adorable owls here.)
By Ruth Staiman, The Fashion Office
Here’s a look into my crystal ball at what’s coming for Spring 2012…
ART | Fashion Exhibits are a Hot Ticket at Museums
The Metropolitan Museum of Art’s Costume Institute’s Exhibit this Spring, Elsa Schiaparelli and Miuccia Prada: On Fashion, May 10–August 19

Diamonds: A Jubilee Celebration. Queen Elizabeth II’s Personal Collection in London on display this summer at Buckingham Palace.

BEAUTY | Collaborations with Design and Fashion Icons, Multipurpose Products
Pantone & Sephora’s Limited Edition Color Palette coming in March (all us creative types are obsessed with Pantone)

Tom Ford Beauty – Anything and EVERYTHING. A Tom Ford Lipstick in your purse makes you feel like a Glamour Queen
Double Duty Products like Nars Tinted Moisturizer – coming in February

FASHION | Trends to Update Your Look for Spring 2012
Dressing Like A Lady – Buy a chic suit or sheath dress, add colorful pumps and nude hose. Dressing like a girl is back and it feels great. This trend brought to you courtesy of the Duchess of Cambridge – her wedding may be so last year but her fashion influence is just getting started.

White – Try wearing white and explore the angelic side of your personality. So many of us are perpetually in black. If you can’t break out of it, add white accessories as accents. Painting – Three Panels, 1951, Robert Rauschenberg.

Jewels – Bling is everywhere, embellishing shoes, bags, clothing and of course jewelry. If you can’t afford the real thing, start bedazzling! Featured: Christian Louboutin men’s and women’s styles for Spring 2012.

Activewear – Good news for spa-goers. Designers have turned their attention to Activewear. We love Stella McCartney’s collaboration with Adidas. (She’s the creative director for TEAM GB – Great Britain – do you see an anglophile trend here?)

TRAVEL | On Your Radar For The Jet Set
Sleeper Beds In Flight – Just flew on Continental/United’s new ones to Europe and it makes all other forms of air travel look uncomfortable.

London: All things British are the rage (as evidenced above). Queen Elizabeth II celebrates her Diamond Jubilee Year and we’re obsessed with Downton Abbey
Berlin: My cofounder was just there visiting galleries and shopping the eclectic antiques market. This week they are hosting Mercedes Benz Fashion Week: Spring 2013.


ECO | One Cool Up and Coming Company

I’m somewhat of a serial start up advisor. Three companies born in 3 years. This year we worked on the launch of Eve Echo (@eveechoinc), previously featured on Spa Week Daily. Eve Friedman is on a mission to empower women through micro-loans. She’s loaning 100% of the profits from her chic hand sanitizers and liquid hand soaps to FINCA, helping the world’s poorest entrepreneurs start businesses. Check out her VERY social site.
Tell us, Ruth! How do you manage to find momME time?
My life is VERY full, so it’s hard to make time MOMme time, but I find that if I don’t, everything becomes increasingly more chaotic. When I make time for me, I have a better attitude about the multitude of issues and challenges I face at work and at home. Basically there IS no time with a thriving business and 3 kids. Luckily my husband @BillBymel pushes me out the door for me time, and holds down the fort while I’m recharging. (Mommy/daughter mani-pedis with my 5 year old do NOT count as relaxing!)
My top choice is a body wrap or something that promises to take off inches or years. I favor treatments that keep me wrapped up, off my iPhone & give me time for a quick catnap. I love luxury, so the more luxurious the spa environment, the better. I make spa appointments in the evening, and I come home after everyone has done homework & gone to bed. A night off from the daily headaches of parenting can leave you fresh to tackle things with a fresh outlook tomorrow.

Stay tuned for more from our hot moms!
Schiapparelli/Prada pic via, QEII pic via, Catherine, Dutchess of Cambridge collage via, White Painting via

Losing 122 pounds is like losing an entire person… and gaining an entirely new life.




It’s tearin’ up my heart when I’m with you! If we were ringing in 1997 this year, we’d be crooning along to N’Sync, and we would actually think our me looked sexy after their decision to bleach their entire head whitish-blond. Thankfully this phased out by the 21st century as we all realized how positively painful it was to look at.
Whether it was real or fake, the Dior Saddle bag carried your stuff as you ran around to grocery stores, pharmacies and liquor stores, preparing for the end of the world as we know it. Y2K didn’t exactly happen as expected, but at least you had your saddle bag.
In ’94, the Swedish band Rednex re-wrote the southern line dance that dates back all the way to pre-Civil War times. A couple years later it hit the States, and began to take over American dance floors in a big way in ’97. By New Year’s Eve of ’98, there wasn’t one New Year’s Eve party that didn’t giddy up, grab their partner and dance the Cotton Eye Joe. Where did you come from, where did you go!?
What may be your hangover morning hair in 2012 was the hottest style on earth back in the 80s hair band era. ’88 was the year the movie Hairspray was released, and the 60s-based movie was a further reminder to keep the hair spray going strong. Morgan Fairchild epitomizes the decade with her teased tresses, and the style didn’t fall flat until the mid nineties. Thank goodness for Jennifer Aniston!




This holiday season I’ve been in the spirit of purging my overflowing closet by letting go and giving to those less fortunate than myself. I think having 50 pairs of designer jeans is not necessary when there are people without proper clothing to wear. This year I’ll be giving my old clothes to
Every year around this time, I go through my closet to find things to donate, and tell my hoarder roommate to do the same.
For me, charity just doesn’t start during the holidays. I like to donate clothing year-round, I actually like to take one item out of my closet and put it in a box designated for
Every year I get a bunch of gift cards to food places like Subway, Dunkin’ Donuts, etc. and give them out to the homeless people I encounter on my walks to work and around the city (Chicago). I also like to participate in some kind of toy drive every year because every kid deserves a Christmas present. This year I’m helping out kids from local church, too.
I’m very passionate about giving back during the holidays, as well as throughout the year. Instead of getting so caught up in buying presents for family and friends, I keep the spirit of giving alive by donating wrapped gifts to 






























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