Let’s hear your #SKINTHUSIASM! That’s VMV Hypoallergenic‘s hashtag du jour, and I certainly see why. I spent last weekend out in the beating sun and 95 degree heat at the Coachella Music Festival, and one application of VMV’s Armada Sport SPF 70 in the morning got me through the entire day, including dips in the pool, and I didn’t burn at all. At ALL! It’s also weightless and doesn’t leave you feeling globbed in lotion. And the best part: it does NOT smell like sunscreen. It’s completely fragrance-free, phthalate-free, dye-free, paraben-free and preservative-free, and a non-comedogenic – just like all their products. I’ve also been using VMV’s Hydra Balance Smart Moisturizer 15 for Combination Skin, and it’s deeply moisturizing while being light and airy on the face. My skin’s been supple and knock on wood, my skin’s had this beautiful, clear glow since I’ve started using it. I haven’t used concealer in two weeks! Want some great makeup for sensitive skin? I’ve been using their Ooh-La-Lash Volumizing Mascara, perfect for people whose eyes get irritated easily. The VMV story goes beyond skin deep: In the Philippines in 1979, dermatologist-dermatopathologist Dr. Vermen Verallo-Rowell was noticing more and more of her patients had skin allergies, and there were no good products she could find to recommend to them. So, she took matters into her own hands began crafting the right formulas herself, all 100% hypoallergenic. Word got out about her private skincare formulas and it was soon in hot demand. Soon after, VMV was born. Her daughter Laura Verallo-Bertotto grew up sort of like a “guinea pig” with her mom’s creations, and is now the CEO and Creative Director of the award-winning brand. To this day, VMV maintains 100% control of its formulas because instead of using external labs which risks sharing production machines with non-hypoallergenic products, she formulates everything herself with her team of chemists. The founder still plays an active role in all the research, development, and clinical testing and is on the board of many leading dermatological, contact dermatitis, photodermatological and dermatopathological societies across the USA and Asia. VMV also publishes IN SKIN magazine, as a unique and leading voice in the skin care industry. There’s one location in the country (for now, at least!), and it’s in Union Square, NYC, a block away from the Spa Week headquarters. With an inviting storefront filled with top-quality products and a full skincare salon in the back, it’s a perfect place to host events. And they do. If you’re in the area, check out some of their upcoming and ongoing happenings: Free Skin Cancer Screening – May 1st and 3rd they will be offering complimentary screenings by the founder of VMV, Dr. Vermen Verallo-Rowell. Appointments are required by calling (212) 217-2762. Mother’s Day Celebration – VMV will be celebrating safe skin care on Thursday, May 10th from 6pm-8pm with special focus on moms and moms-to-be. VMV’s CEO, Laura Verallo-Bertotto will be hosting and we will have special gifts-with-purchase for moms. There will be drinks and hors’oeurves too. Mother-Daughter Pampering – Mom gets a 30 min facial and t(w)een a skin consultation on caring for changing skin and mini-facial, all for $45. Packages available the last Saturday of every month. But in honor of Mother’s Day they are holding it on May 19th, too. Disclosure: Products were gifted by VMV, but all opinions are very much my own.