What is it about the idiot man-child that we love oh-so much? The Hangover, Knocked Up, Our Idiot Brother… this breed of man is unstoppable, popping up in more and more movies and TV shows every year. It’s a formula that works like a charm, despite the desperate cries of women who wish their own men would man up, take grooming seriously, and go to the spa or something! Well, now they are.
From the guy who brought us Super Size Me, Morgan Spurlock‘s new documentary is putting the man back in manicure. THIS is what it takes to be… Mansome. Our favorite troop of comedy boys, Jason Batemen, Will Arnett, Zack Galifianakis, Judd Apatow and Paul Rudd star as themselves as they soak up face mask nutrients in the hot tub and bond over manscaping, metrosexuality and mustaches.
Why now? Morgan Spurlock is quite on top of it as usual. The men’s grooming industry is a booming one, and it’s poised for exponential growth (especially after this movie, no doubt). According to this report, over 9 in 10 men ages 18+ are using some sort of grooming product today, such as facial and body skincare that isn’t bar soap, shaving, hair care and fragrance, and the men’s facial skincare market grew 11% in 2011 as compared to 2010. And Pauly D and his gang aren’t the only dudes getting waxed these days; bikini, back and other waxing is becoming increasingly popular for men who feel they should be just as smooth as the women.
Check out the trailer – if anyone can push the man-spa lifestyle mainstream, these boys are it.
Mansome premiered at the Tribeca Film Festival this past Saturday night causing quite the buzz, and it hits theaters in major cities starting May 18th.
Robes on, wax off.