Do you know how much money men in the US are spending on grooming products each year? A few hundred million, you think? Nope… they’re spending four billion dollars. Men account for 31% of spa goers in America, and did you know the most common spa packages offered are for men, with 45% of U.S. spas offering such a package? By incorporating no-frills, guy-friendly scents like sandalwood, mustard seed, eucalyptus and thyme, spas are able to successfully market to men. Men’s treatments are getting so popular that they made our Top 10 Spa Treatment Trends list! However, some men can be very peculiar about the spa. See, my boyfriend’s heels look like the aerial view of a torrid California desert, yet he refuses to get a pedicure because, as opposed to his abnormally smooth body, keeping his feet rugged is his way of “claiming his man card”. And last night at our 1st ever Hot Mom Spa Night in NYC, we were joined by one solitary Hot Dad, famously known as DaDa Rocks. I had to force – FORCE! – DaDa to try a 20 minute mini-facial. Although feeling emasculated at the thought of it, afterwards he had a big glowing smile on his face, and he admitted that he actually kinda liked it. Where does your man fall? While some women are fighting tooth and nail to get their man to do something about his unibrow, some have husbands spending more time at the spa than she is. This Spa Week, October 10-16, we have many spas offering man-made, made-for-man treatments, but we wanted to put the spotlight on one of the pioneering spa and skin care brands that men are flocking to: Clarins. This internationally respected and followed brand has a complete line of skincare dedicated to men, and during Spa Week their spas are offering one special facial focused on their non-female clientele. With 16 Clarins locations throughout California, Illinois, Florida, New York, Virginia and Massachusetts, all 31% of those spa-going gentlemen are sure to find their fresh manly face nearby. Find a location near you at spaweek.com. Another fun fact… men have 15% more oily skin than women, so a facial is totally necessary. Listen up gentlemen: The CLARINS Men Facial includes a complete treatment to hydrate, purify and detoxify your skin. It helps soothe the skin irritated by shaving. Tell your boyfriend, husband, father and brother: Spa Week is October 10 – 16th!