Picture a world where job and family stress disappears at the door, where the only goal is bringing you UP, to make you healthier, happier, better looking, and to make you feel absolutely amazing. Step into to the spa. But really… step INTO it. The wellness lifestyle is brewing with new opportunities, delving far beyond the basic massage and facial. Industry leaders are constantly innovating to deliver extraordinary relaxation, mind-body improvements, and tangible results. When’s the last time you’ve gone to the spa and tried something new? We’ve leveraged our exclusive relationships with hundreds of spa partners to extract privileged industry information to release the most accurate and trustworthy assessment of the direction of spa services to date. We are excited to release to you… Spa Week’s top 10 hottest spa treatment trends for Fall 2011. Treat yourself to a wellness and beauty adventure this Spa Week® – $50 spa treatments across North America, October 10-16, 2011. The Fall spa directory launches September 12, when you’ll be able to see which spas are offering which services. Try one, try all— Spa Week is the time to indulge and experiment. All these treatments, many of which are usually anywhere between $100 and $500, will be available for just $50 a piece! 1. Shirodhara We know what you’re thinking: Shiro-whata? Don’t try this at dinner, but drizzling warm sesame oil onto one’s forehead is extremely therapeutic. Shirodhara, which dates back to India circa 5000 years ago, is now being incorporated into more and more spa menus, and seen as an add-on to Western treatments like body wraps and Swedish Massages. It’s the good kind of oil spill: The ritual’s steady spilling brings physical and emotional balance while giving hair an extreme conditioning. Shirodhara is known to calm nerves, release stored emotions, purify the mind, and fight fatigue, anxiety, insomnia and headaches. 2. Bamboo Massage De-knot your body by getting rolled out like a sugar cookie with a Bamboo rolling pin-esque Massage. The massage therapist will knead, glide and roll a Bamboo reed along shoulders, back and legs to pamper and penetrate tense muscles. The benefits of Bamboo-ing: Bamboo Massage promotes blood circulation, improves sensory nerve perception, and does lymphatic drainage. Bamboo also symbolizes longevity, luck and strength, making it a somewhat spiritual spa experience. 3. Cupping and Gua Sha Did you ever wish you could literally suck or scrape the pain and soreness right out of your body? With the ancient Chinese healing therapies of cupping and Gua Sha, you can! How it works: Cupping uses suction on the skin’s surface to “suck” stagnant blood from deep beneath the surface, and Gua Sha “scrapes” the skin to mobilize blood flow in a similar fashion. Both alternative therapies provide extreme pain and tension relief, especially on the back. These therapies are becoming more and more mainstream, despite the temporary bruising it causes, as new consumers experience their drastic benefits. 4. Acupressure No pressure to get pricked here. Acupressure employs the concept of acupuncture, (the granddaddy of healing) only rather than needles, it uses physical pressure of hands, elbows and other devices. Practitioners target specific points along the body’s energy pathways, or “meridians,” to encourage healing and balance in the individual. What it’s good for: Relief from allergies, chronic arthritis pain and migraines; pain-sufferers can reap the benefits of this ancient Chinese medicine without fear of being poked. 5. Bottoms Up at The Spa It’s always happy hour at the spa, but more and more spas are incorporating alcohol into their treatment offerings. On the cocktail menu: Champagne and wine-infused treatments can smooth skin tissue, stimulate blood flow and are a powerful ingredient in anti-aging. Beer yeast is rich in elements that increase skin elasticity and improve acne by suppressing sebum. Even Scotch Whiskey is showing up on the spa scene; it’s full of sugars, minerals and vitamin B6, giving it excellent hydrating and anti-inflammatory properties. 6. Shellac Attack There’s been a lot of hype around UV Manicures, especially the popular Shellac Manicure since it first launched last Spring – the hard lustrous finish! The zero dry-time! The 14-day no chipping/smudging/denting promise! And did you see the Shellac flash mob? A cross between gels and a regular manicure, products like Shellac and Axxium are certainly no fad, as the color selection gets larger and trendier each season. Why Shellac? Spa-goers love Shellac Manicures because they get a long lasting, no-mess result, and spas love them just as much because it brings in new clients and revenue, without increasing the service time. Shellac Manicures are a win-win! 7. Men’s Treatments Did you know men make up for 31% of active spa-goers? And did you know the most common spa packages offered are for men, with 45% of U.S. spas offering such a package? By incorporating no-frills, guy-friendly scents like sandalwood, mustard seed, eucalyptus and thyme, spas are able to successfully market to men. What services are considered guy-friendly? Hot Shaves, Gentlemen’s Facials, Golf Ball Massages and more have enticed male consumers to experiment and experience the health benefits of the spa just as frequently as their female counterparts (who, oftentimes, are the ones who got them hooked!). 8. Mobile Spas (not to be confused with Spa Week’s Mobile App) With more and more mobile food establishments rolling around the country serving gourmet dishes and desserts, spas aren’t far behind. One of the emerging trends is getting your massage, facial, or other spa service street-side, in a spa on wheels. Why go mobile? Mobile spas are in high demand as they conveniently bring the day spa experience right to your home, office or venue. With gas prices at an all-time high, the mobile spa experience saves time and money, and is now a popular and sought-after addition to wellness and bridal parties and even corporate events. 9. Deep Sea Spa-ing The word “spa” is derived from water, so it is a wonder that water-based spa treatments are so often overlooked. The Jacuzzi is perhaps the most well-known version of “hydro-therapy,” but more and more aquatic treatments like Hammam Rituals, Vichy Showers and Watsu are a booming trend, especially in hotel spas. How to H2O: Each of these water treatments utilized hydro-thermal therapy to relax tight and sore muscles and promote smooth and cleansed skin all while stimulating blood circulation to promote healing. Hammam Rituals combine heat, aromatherapy, steam, bubbles, water and mud to cleanse the skin and detoxify the body. A Vichy Shower is a unique aquatic therapy that invigorates your body while laying flat under powerful water jets, inspired by treatments used in the French city, Vichy. Watsu, short for water Shiatsu, is a massage performed in a warm, shallow pool. As the water gently cradles the guest so the massage therapist can work the full 360 degrees of your body. 10. Spa with a Conscience “Green” spas and treatments are thriving right now in the industry; spa owners are making critical revisions by incorporating renewable energy, holistic and eco-friendly services and indigenous ingredients into their businesses, and it’s paying off in the long run. But how? More and more consumers are considering a spa’s environmental philosophy, along with price and location in their decision to visit a new spa. Spas are practicing conservation by purchasing organic linens, biodegradable aesthetic gauze and eco-friendly cleaning supplies to keep each guest sanitary and safe during their appointment. How’s that for a feel-good spa day? Mobile spas photo courtesy of Appease Inc. Shellac photo courtesy of CND.