Magazines aren’t dead after all… they’re just turning up as spas.
This month, ELLE Magazine is taking its fashion, beauty and wellness lifestyle prowess one holistic step further; the monthly is opening up ELLE Spa at the Eden Roc Rennaissance in Miami Beach, Florida. This joint venture is the first for Elle and an unprecedented partnership between a media property and a luxury resort.
The spa, with a Mediterranean-style décor and floor to ceiling windows, will offer way more than massages and facials—it will be a full 22,000 square foot facility of editorially realized health and beauty: A 24-hour fitness center with oceanfront views, a group exercise studio with Pilates, yoga and stretching, a Scrub & Polish Bar with Mixologist, and a full service hair and nail salon. Separate mens and ladies spa wet lounges with keyless lockers, whirlpools, cold plunges, steam rooms, saunas and hyrdo-experience showers will lead to a sleek Oceanfront Relaxation Lounge with wet bar.
The spa menu will feature by ELLE’s “editorially-inspired treatments” curated by skin and beauty experts including Tammy Fender and Yael Alkalay, including packages like Doctors Orders and Forever 25, some of ELLE’s popular spreads. Renowned celebrity esthetician Tammy Fender may be booked in advance for a facial and personalized skincare. A retail boutique filled with products, apparel and beach accessories will all be curated by the ELLE editors. With a private roof deck, VIP Cabanas, light dining and access to 4 outdoor pools, whirlpools, the boardwalk and the ocean in its backyard, this place sounds even better than ELLE’s iPad app.
“Lagardère Active Enterprises is proud to partner with the Eden Roc for this project,” said Fabrice A. Plaquevent, Chief Executive Officer of Lagardère Active Enterprises, ELLE’s parent company. “The ELLE Spa is totally in line with our international licensing strategy to position ELLE as a lifestyle brand through unique products and services.”
According to their website, the spa is set to open this month.
Images and information courtesy of edenrocmiami.com