Guest contributor: Shelby Jones, Public Relations Manager, ISPA

It was once the exclusive realm of granola-crunching hippies, but it looks like greening is here to stay, and that’s a good thing! Spas have been at the forefront of the green movement with efforts like offering treatment ingredients sourced from their on-site organic gardens, low-flow water fixtures, recycling programs and obtaining LEED certification. In fact, 85 percent of spas in the U.S. are applying environmentally sustainable practices.

Want to ride the sustainable spa wave for Spa Week? Book yourself one of the treatments in green in our $50 directory.

With Earth Day right around the corner, here are ideas to help you green up your business.

• Good for the environment and your bottom-line.
• Paint your company green.
• Green marketing doesn’t = spending lots of green.

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA; the International Spa Association, weekly e-mails with pointers like these are just one small part of the package to help you succeed!