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Nov
30
2010

PLATZA: Your Birthday Banya Wish

It’s official: I’m BRINGING THE BANYA BACK.

Don’t ask me where it went or when it was ever here, and if you are Russian, don’t correct me by saying that it never left. Because in all seriousness, these Eastern European therapeutic spa havens are not present enough. There’s no reason why the Banya can’t become a mainstream way to spend a leisurely Saturday.

THE BROOKLYN BANYA

I took my cousin Karen along with me for an afternoon/evening at the Coney Island/Brooklyn Banya, located just off the Q train in Brooklyn, New York. Her boyfriend had wished her “good luck,” indicating his perception that bathhouses are filled with hairy, naked Russians in hot tubs. He is not alone in his perception, but I am thrilled to inform you that he is not accurate. Nobody was naked, not everyone was Russian, and very few of them were hairy!

Karen and I were greeted in the bright, clean facility and seated at a table by the pools and served our choice of flavorful hot pitchers of tea. The table was home base, where we ate, caught up on life, determined that the Russian music videos are slightly hotter than American ones, and observed our wet, social surroundings: A hot tub, a small pool, 2 saunas (one wet, one dry, both nearly 200 degrees) a steam room, cold showers, spa treatment rooms for massages, scrubs and other specialty services, and a generally laid back crowd of couples, friends and families.

There was a 21st birthday party going on too, and they were having a blast. Fifteen friends splashed around with blow-up duckies, lounged in the hot tub, drank beer, ate shish kabobs and did karaoke in bikinis on a cold November day. Amazing! Although the beer is a bit of a step back, these coming-of-age youngsters were actually doing great things for their bodies, too. Moving from hot to cold sensations is wonderful for your circulation and heart health, and one of the #1 reasons people go to Banyas.

I met an 11 year old girl in the steam room who goes to banyas all the time. “I have to,” she said. “I’m a dancer and a cheerleader and a gymnist and an ice skater.” Show off.

After testing the various hot and cold (mostly hot) attractions, it was time for the main event:

THE PLATZA

Platza is an ancient, invigorating form of Russian massage that involves the use bundles of birch, oak, or eucalyptus leaves to smack, splash, infuse heat into your body, and rock you into what I’d can only describe as Spa Coma.

Don’t be alarmed when your Platza-giver removes a “venik”—the leaf bundle—from a bucket of mysterious soapy water in preparation for your smackdown. A soak in hot water makes the venik soft and fragrant, providing an organic aromatherapy throughout.

I laid face down on towels on the sauna bench, and at first, the smacking was extremely enjoyable. The aggressive pitter patter of leaves up and down my body was awakening and soothing at the same time. Then, I heard something sizzle in the sauna oven, like a wet washcloth on a stove. Suddenly a gust of heat rushed over me and the veniks coming down on my body were now like miniature iron whips branding my body like it’s Colonial 1799.

Okay, maybe that is a slight exaggeration, but WOAH, those babies were hot. He alternated smacking with pressing the leaves into my body, as though I was a stubborn shirt crease and he was an iron. The crazy part is, it didn’t even feel terrible. It was a tolerable stinging heat that I could feel penetrating my body on a mission to torch away any aches, pains and tightness within.

After about 15 minutes, I could no longer stand the heat. It was not because the veniks were hot against my skin—it was because I felt like a drunk asthmatic on mile 25 of a marathon in the middle of August. I got up and stumbled out of the sauna, only meaning to step outside for a minute to catch my breath, but since I couldn’t say it in Russian, that ended up being it.

In a fog, I was escorted to an ice cold shower which came spilling onto my head, too stunned to even flinch, and then was held by the hand until I softly descended into the pool where I floated mindlessly for about 5 minutes, slowly regaining strength. They set up a lounge chair next to the pool, beckoned me to come lay down there, and covered me in soft towels. As I laid still and giggled like a child on laughing gas, I could hear the navigation lady in my head say: “You have arrived at your destination, and may never move again.”

What an experience! I could feel my body kissing and thanking me for this sublimely rude awakening.

Karen didn’t last quite as long in her Platza treatment, and for someone who doesn’t try crazy spa treatments for a living, this was hands down the most outer body physical experience she’d ever had.

As we plucked the remaining leaves off our legs, there was one thing we both agreed upon completely: Our bodies felt awesomely brand spankin’ new.

Did I mention this is also a gourmet restaurant? We finished off our day at the Coney Island Banya with a delicious traditional Russian/Greek feast of bread soaked in butter, a Shepared Salad, Whole Grilled Branzini and Caviar Blinkies. One of the owners came over towards the end of our meal for an unexpected dessert twist:

SALT AND HONEY FACIALS

Our hostess mixed our tea honey with salt and had us apply it to our faces. Honey has wonderful skincare benefits such as acne healing, strengthening, tissue healing, scar reducing, and when mixed with salt, it also works as an exfoliant. We applied to our cheeks and chins in an upward motion, scrubbing the salt into our freshly steamed skin and let it sit for about 5 minutes. The perfect ending to our alternative spa day. Try it at home!

Speaking of trying… I encourage you to GO TRY A BANYA. Not just because I’m on a mission to bring the banya back; because I know you will love it. Bring a date! Throw your holiday party there! And GET. THE. PLATZA.

Check out the Coney Island Banyas for yourself. Here’s a little video and their information. They have festive dance parties every month, which I plan on attending too. Come join the Banya movement! For more photos, click here.

Brooklyn Banya
602 Coney Island Ave
Brooklyn, NY 11218
718.853.1300

Venik photo courtesy of communitrip.com

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Nov
30
2010

Making Reasonable Resolutions

Guest contributor: Shelby Jones, ISPA Public Relations Manager

Resolutions – we all make them, and few of us keep them. Instead of trying to blow it out of the water by pledging to lose 50 lbs in a month, or giving up your two pack-a-day habit cold turkey it’s OK to aim a bit lower (How often do you hear that?).  Stop setting those frustrating and hard-to-reach goals, and focus on improving small parts of YOU. The spa is the perfect place to help you get on track for the New Year. Spas have programs and treatments designed for all kinds of resolution-related goals like smoking cessation, nutritional counseling and stress management.

With 2011 right around the corner, these tips will give you some self-improvement ideas.

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA, the International Spa Association; weekly e-mails with pointers like these are just one small part of the package to help you succeed!

Image Courtesy of wordstream.com

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Nov
30
2010

Spa in Sin City: 4 Nights at Las Vegas Hilton from $139

BOOK NOW

Up to 4 Nights at Las Vegas Hilton from $139

Looking to close out the year—or start the new one—with a bang? A spa and slot machine in Sin City is calling your name. This is just a small reminder to get rolling on one of the biggest vacation deals of the year. Book NOW for travel until January 31, 2011 at the exclusive Las Vegas Hilton.  And if you think 4 nights is dangerously long for a romp in Vegas, we understand. Packages for 2 and 3 nights are also available.

Travel by Spa Week Exclusive Packages:

$139 Entertainment Package (3 nights):

Book a 3 Night Stay for $139. Receive 2 for 1 Show Tickets, 2 Complimentary Buffets, $100 in Dining Deals Coupons, 2 Fitness Facility Entries, 2 Welcome Resort Cocktails at Shimmer Cabaret℠ and no resort fees. TAKE ME TO VEGAS.

$189 Indulge Package (2 nights):

Book a 2 Night Stay for $189 which includes a $75 Spa Credit, $25 Bet Chip, $100 in Dining Deals Coupons, 2  Fitness Facility Entries, 2 Welcome Resort Cocktails at Shimmer Cabaret℠ and no resort fees. TAKE ME TO VEGAS.

$139 Room plus $100 Dining Deals Coupons (4 nights) TAKE ME TO VEGAS.

Fore more photos click here: Las Vegas Hilton Photos

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Nov
29
2010

Breaking News: Justin Bieber’s Hair Looks Different

You digging it?

Now who saw this one coming? AMA-sweeping Justin Bieber delivered a surprise at his Barnes & Noble book launch event last Friday — a new hair do! We’re so used to seeing the Biebs chilling like a lamp shade in his one of a kind side swept mushroom mop, so this slight part in his bangs will take us a little time to get used to. (Insert sarcasm here.) While the new cut doesn’t seem to be anything dramatic and nothing more than a minor trim (or is is just a bad hair day?), it’s managed to make headlines across the web. Albeit slight, as a bona-fide American hair icon, any change is a big one. Following Justin’s lead, we think it’s an opportune time to show up to your next holiday party sporting a new shag.

From now until the end of the month (and always) many of our spas are offering deals on haircuts and some of them have thrown in color and treatments as well. At Fate Image Studio in Scottsdale, AZ receive a free hair cut and style with purchase of any color service, at the fabulous Anush Hair Design in Beverly Hills, CA get a haircut with blow-dry for $50, and purchase a regular priced hair cut for yourself and half-off for your child’s at Tonic Salon & Day Spa in Columbia, SC. Be sure to check out our spa deals for more ways to Beib-ify your life.

Image Courtesy of gawker.com

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Nov
29
2010

Calling all Mayonnaise Lovers: Your Mayo Fame Awaits

I hate mayo. I mean, don’t get me wrong, I like it in my spicy tuna rolls and hidden in sandwiches and salad dressings, but when it comes to applying it to something myself, I get grossed out. So, I pass this email I received this morning on to you, dear mayo-loving readers. If any of you should be fans of the goopy white obesity-inducing substance threatening the lives and waistlines of children across America, this is for you.

(The following is copied and pasted directly from the email – please disregard any errors or repetition, and the use of the phrase “REAL PEOPLE.” I couldn’t even go back and edit, I’m too grossed out just thinking about all that mayo! We even found mayo for your hair to be a big #FAIL. PS, you can buy this shirt on Zazzle… if you must know.)

CASTING REAL PEOPLE/FAMILIES FOR A MAJOR MAYONNAISE CAMPAIGN.

WE ARE LOOKING FOR PEOPLE /FAMILIES ALL OVER THE COUNTRY!

THOSE CHOSEN WILL BE COMPENSATED-$$$

TELL US YOUR STORY ABOUT HOW YOUR FAVORITE MAYO SANDWICH HAS SIGNIFIGANCE IN YOUR LIFE! We need to hear your stories..not just your favorite sandwich!

Maybe a sandwich brought you together? Maybe you have been getting together with your friends eating the same sandwich for years? Maybe you met your signifigant other or best friend over a sandwich? Maybe you always have a sandwich that brings your friends and family together- holiday parties, superbowl parties? Maybe a sandwich is special to your family because of where you live? Maybe your favorite sandwich brings back memories OR makes you think of  someone you love? Maybe you are from Philly and love your Mayo Philly Cheese steak you always have during the holidays?

ANY STORIES & ALL FAMILY DYNAMICS WELCOME TO APPLY!

PLEASE READ BELOW FOR DETAILS! EVERYONE HAS A STORY!

EMAIL IMMEDIATELY IF INTERESTED.

Thanks Lisa & Debbie

thecreativevisionary@gmail.com

CASTING REAL PEOPLE/REAL FAMILIES FOR A MAYONNAISE CAMPAIGN!

LOOKING FOR FAMILIES/INDIVIDUALS THAT HAVE A GREAT STORY AND/OR CONNECTION TO THEIR FAVORITE MAYO SANDWICH!

WE ARE LOOKING FOR PEOPLE ALL OVER THE COUNTRY!!

TELL US YOUR STORY & YOU CAN STAR IN THE CAMPAIGN SHARING YOUR STORY!

THOSE CHOSEN WILL BE COMPENSATED $$$ FOR THEIR TIME!

YOU MUST HAVE A STORY ABOUT WHAT THE SANDWICH MEANS TO YOU!

-a sandwich that has great significance to you-you met someone while having it, you always have it at your superbowl parties,  etc..

- a special event/holiday sandwich that always brings your family/friends  together ,

**a special sandwich significant because of where you live( Philly cheese steak in Philly, Lobster roll in Boston, Po Boy in New Orleans)

-a sandwich you can’t live without..

or a sandwich you enjoy during certain seasons…WE WANT TO HEAR FROM YOU!!

a special family recipe sandwich that brings you warm memories and you still share today

These are just examples

ALL FAMILY DYNAMICS WELCOME TO APPLY..

Those chosen will be compensated.

Do you have a sandwich that represents your family or group? Something that grand dad passed down? Maybe you own a deli, love your turkey club w/mayo and met your wife there? Maybe you and your buddies get together weekly over a Reuben sandwich at the jewish deli?  Maybe you have a sandwich you have been eating weekly for many years? A recipe that you are known for and everyone at the tailgate party loves? A sandwich that made your husband fall in love? Do you have the hottest deli where people stand in line for twenty minutes to buy your signature sandwich? Maybe a particular sandwich brings you comfort and gets you through a tough time? Maybe you coming from a Lobster fisherman family in Boston and love a Lobster Roll? Maybe you live in Philly and Love the Philly cheese Steak!!! Tuna, Egg, Po Boy OR ANY FAVORITE SANDWICH YOU HAVE WITH MAYO

YOU CAN LIVE ANYWHERE IN THE COUNTRY!

ALL FAMILY/FRIEND DYNAMICS WELCOME

Singles, dating, married, grandparents, best friends, multi generational, alternative families, etc

IF INTERESTED, EMAIL : thecreativevisionary@gmail.com

PUT ” MAYO” in subject title

Tell us your name, where you live, contact info, THE STORY ABOUT WHY THE MAYO SANDWICH HAS SPECIAL SIGNIFIGANCE TO YOU & about your sandwich! Include photos of yourself, your family/group/staff, etc..name of the sandwich(HOW you make it-ingredients), and a story about why this sandwich is meaningful.

IT CAN BE ANY SANDWICH MADE WITH MAYO

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